Private Label Guidelines

Please watch the video and read these guidelines in full before uploading your labels. Labels that match the requirements will be approved much faster.

This video training covers the requirements and explains the most common reasons why labels are rejected:

To ensure the best print quality you’ll want to ensure your labels use vector graphics where possible (excluding any photographs). For this, we would recommend using Adobe Illustrator. There is other various vector-based software on the market but Illustrator is what will be used to proof the files for print.

When prepping the file for print please ensure all of the items below are checked. We will be looking for all of these things during the approval process, we will be able to make quick edits on the easier issues but some of these items might require you to make the changes and upload a new version to get the label approved.

During the QC check of the label, there is always the chance that a formulation has been updated or the supplement facts panel has been altered. If this happens the label will be rejected with instructions on how to fix the errors.


Rules for Label Designs:

Download this article as a PDF to share with your designer: 



  • Design in a CMYK format (not RGB).

  • Upload the label without the “Information” layer (DELETE this layer, including the Bleed & Safe outlines). 

  • All vector text and pathways should be converted to outlines. 

  • Save the file as a PDF.

  • Ensure all product claims have this symbol  after them.

  • The phrase “Dietary Supplement” and the unit count need to remain on the front of the label – graphics and placement of it can be altered.




All critical elements (text, images, graphic elements, logos, etc.) must be kept inside the red line. Anything left outside of the red area may be cut off during printing.



Make sure to extend the background artwork, images or colors to the edge of the blue outline.



A unique barcode will be applied to your label in the area marked. Do not apply any color, images, or graphics in this area as they will be overwritten. Remove the text “Bar Code Zone” and leave this area white and clear of any artwork.



All product claims (for example, “Lose Weight…”) need to have this cross symbol  after them which references the “These statements have not been evaluated by the FDA…” disclaimer. This is a requirement by the FDA.



Words such as “Cure” or references to any specific medical terms or illnesses such as Heart Disease or Alzheimer’s will be disapproved. Instead, use more general terms such as “Supports Your Cardiovascular Health” or “Can Improve Memory Loss”.


Products can not be labeled Organic, but they can be called “Natural”.



The label must include the Name and address of the distributor under the “manufactured for” heading. It must also include the Street address if the firm name and address are not listed in a current city directory or telephone book, as well as the City or Town, State, and ZIP code. 


Almost every file will have updates that will need to be made. Some will be small and others will be more intense. The closer these guidelines are followed the quicker labels can be approved ✔



Frequently Asked Questions


Can I customize the Supplement Facts and information panels?

  • You can change the font and colors as long as they remain clearly legible. You can not change the text itself. 


Can I mention CBG or CBN?

  • No, CBD products may or may not contain CBG and CBN, as they can vary from batch to batch so do not mention CBG or CBN on the label.


Can I claim my product is Organic?

  • Organic can refer to individual component ingredients however, according to the FDA and USDA – only products that are certified organic (which these are not) can be marketed as such. As an alternative, you could say they are Non-GMO or Natural.